IT majors ‘rebadge’ client employees in large outsourcing deals February 02, 2021 Continue to expand onshore talent The first quarter of 2021 belongs to India-centric information technology (IT) service providers, including Tata Consultancy Services, Cognizant, Infosys, HCL Technologies and Wipro, as they demand considerable attention at the start of year for their sales motions; talent strategies and avenues to new partnerships and intellectual property, according to report by the US-based research firm Technology Business Research (TBR). In a return to the old-school tactic of ‘rebadging’ — wherein a vendor takes over a client’s IT/Business Process department as part of a deal — client employees, India-centric vendors have begun winning large outsourcing deals. This is in part because the pendulum has swung back to clients demanding ‘run-the-business’ which naturally favours outsourcing by low-cost offshore IT services vendors, said the report authored by Patrick M. Heffernan, Principal Analyst, TBR.