| 13 January 2021 Live and on-demand video streaming and DRM provider Vualto has been chosen by the UK’s leading independent broadcaster ITV to implement the necessary dynamic event orchestration technology to deliver live streamed events via its ITV Hub video-on-demand service. The broadcasting giant say that it selected Vualto to deliver the necessary infrastructure to enable the spinning up of pop-up channels for the streaming of live events via its ITV Hub. In order to drive incremental views and make the broadcasting of more niche events via the ITV Hub, the partnership with Vualto will also enable ITV to explore more of its existing sports rights.