iTWire Free virtual event: Introduction to marketing automation, Wednesday 25th August Shares th August. In the information overload of the digital economy, standing out to your target audience can be a challenge. If you’re struggling to convert leads into customers, have disengaged customers, lack alignment between sales and marketing or are experiencing softening revenue, marketing automation can help. n this insightful event—delivered by the managing director of The Recognition Group, Adam Benson, one of Australia’s most experienced B2B communication and marketing leaders—you will learn: what marketing automation can do how to avoid some common mistakes and pitfalls