iTWire Thursday, 15 July 2021 10:47 Salesforce announces new nonprofit marketing platform Shares Salesforce.org has announced its new Marketing Cloud for Nonprofits to equip organisations of all sizes with the tools needed to build new personalised engagement with prospective supporters and deepen existing relationships. Salesforce research identified the intense pressure on nonprofits in Australia with 52% reporting an increase in demand for their services during the COVID-19 pandemic, while simultaneously experiencing diminished volunteer support and activity. The research identified the key opportunity for technology to help nonprofits in keeping up with demand - through improving engagement, accelerating campaign execution, reducing manual processes, and generating analytics.