Salesforce research identifies not-for-profit squeeze from both ends needs digital transformation Sunday, 27 June 2021 17:18 Salesforce research identifies not-for-profit squeeze from both ends needs digital transformation Shares It will be no surprise not-for-profit (NFP) organisations have been hit hard by COVID-19 driving up demand for their services while driving down donations and volunteers. Salesforce research indicates increasing digital experiences is the key to NFP recovery. Like almost every sector, NFPs have been negatively affected by the deep impacts of COVID-19. This includes budget constraints, fundraising activity limitations, diminished access to volunteers - all the while managing increasing demand for the support and services they offer.