Ivee launches “Rides of the Future” Vehicle Innovation Program in Miami Ivee launches “Rides of the Future” Vehicle Innovation Program in Miami Ivee, the technology startup that creates personalized passenger experiences starting in ride-hailing vehicles, has released a vehicle innovation program reimagining and improving the passenger experience. With its automotive supply partners such as Brose, manufacturers, and ride-hail partners such as Lyft and Uber, Ivee will be releasing a series of pilot programs this year called Ivees Rides of the Future. With our automotive partner Brose, Ivees ‘Rides of the Future’ will demonstrate new passenger-centric technology that will be available when self-driving cars arrive, said Alex Giannikoulis, CEO of Ivee We want passengers to get a glimpse of what they can expect in self-driving vehicles. We believe passengers will reconsider the vehicles they choose and how theyll use their time on the go. This month, we are excited to start with our Responsive Seating pilot that gives passengers massage and immersive entertainment options.