IW Long Reads: The ethical dimension of investing Events If you already have an account please use the link below to sign in. If you have any problems with your access or would like to request an individual access account please contact our customer service team. IW Long Reads: The ethical dimension of investing Anna Fedorova takes a look at how ESG has become one of the most prominent investment trends of the decade Anna Fedorova Over the past few years, sustainable investing has been steadily gaining momentum and can now be safely described as one of the most prominent investment trends of the decade. Most recently, attention has turned to measuring the environmental and social contributions of a company to the wider world, both positive and negative, in an effort to gain more objectivity in terms of what can be considered an ESG-friendly investment.