Print 13th April 2021 The humble baked potato is set to be the next nostalgic dish to make a comeback, new research reveals. Searches on Waitrose.com for jacket potato and baked potato have soared by 436% and 313%, respectively. Many social media users and chefs have been giving the baked potato makeovers to elevate their working from home lunch. Pimping your potato is a growing trend that is seeing traction across social media sites; with more than 490,000 uses of the hashtag #bakedpotato, as people share a wide variety of jacket potato toppings and new creations. Waitrose has seen an increase in views on recipes such as twice-baked potatoes with crab and gruyere (+26.7%), twice-baked sweet potatoes stuffed with spiced chickpeas (+38%), baked potatoes with pickle and herb tuna mayo (33%), and kale and caramelised onion jackets (+45%).