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Spuds have become the latest trend to take over TikTok with more than 2.2bn views


Gen Z discover the humble spud! TikTok videos of potato recipes go viral as Waitrose sees a spike in searches for indulgent tattie recipes
Potatoes have become the latest trend to take over Instagram with Gen Z cooking up the humble spud in their droves and sharing recipes on TikTok 
Chef Poppy O Toole, known as Poppy Cooks online, has gained 1.5m followers and 16.8m likes on TikTok in the last year, mostly down to her potato videos 
Searches on Waitrose.com for jacket potato and baked potato have soared by 436 per cent and 313 per cent respectively  ....

Amy Sheppard , Nigella Lawson , Leah Hyslop , Clare Smyth , Poppy Cooks , One Instagram , Deputy Editor , Waitrose Food Magazine , ஆமி ஷெப்பர்ட் , நிஜெல்லா லாசன் , லியா ஹைஸ்லோப் , தெளிவு ஸ்மித் , பாபீ சமையல்காரர்கள் , ஒன்று இன்ஸ்தக்ராம் , துணை ஆசிரியர் , வெய்ட்ரோஸ் உணவு பத்திரிகை ,

Jacket potatoes 'making a comeback'


Print
13th April 2021
The humble baked potato is set to be the next nostalgic dish to make a comeback, new research reveals.
Searches on Waitrose.com for jacket potato and baked potato have soared by 436% and 313%, respectively.
Many social media users and chefs have been giving the baked potato makeovers to elevate their working from home lunch. Pimping your potato is a growing trend that is seeing traction across social media sites; with more than 490,000 uses of the hashtag #bakedpotato, as people share a wide variety of jacket potato toppings and new creations.
Waitrose has seen an increase in views on recipes such as twice-baked potatoes with crab and gruyere (+26.7%), twice-baked sweet potatoes stuffed with spiced chickpeas (+38%), baked potatoes with pickle and herb tuna mayo (33%), and kale and caramelised onion jackets (+45%). ....

Leah Hyslop , Waitrose Food Magazine , லியா ஹைஸ்லோப் , வெய்ட்ரோஸ் உணவு பத்திரிகை ,