Janey unveils âHopeâ campaign to boost confidence in COVID-19 vaccine By Travis Andersen Globe Staff,Updated April 6, 2021, 1:47 p.m. Email to a Friend Share Embed Acting Mayor Kim Janey on Tuesday unveiled a new ad campaign dubbed âHopeâ to encourage Boston residents to get the COVID-19 vaccine when their turn comes. Acting Mayor Kim Janey on Tuesday unveiled a new ad campaign dubbed âHopeâ to encourage Boston residents to get the COVID-19 vaccine when their turn comes to book an appointment for a coveted dose. âToday, I am pleased to announce the Hope campaign,â Janey said during a City Hall briefing. âThis new, multi-lingual public awareness program encourages Bostonians to get the COVID-19 vaccine when it is their turn. The Hope campaign speaks to the resiliency that has gotten us this far.â