Jenkinson’s loses battle to allow alcohol consumption on its private beach Updated 1:14 PM; Today 9:59 AM This was the scene at Martells and Jenkinson's in Point Pleasant Beach on the final day of Fourth of July weekend in 2020.Andrew Mills | NJ Advance Media Facebook Share A federal judge has dismissed a lawsuit filed by the owners of Jenkinson’s Boardwalk, who sought to allow alcohol consumption on its privately run beach in violation of Point Pleasant Beach laws. Business owners Anthony and Frank Storino filed suit in U.S. District Court against the borough in August 2020 over new ordinance prohibiting alcohol on the beach and banning coolers larger than 13 inches wide. They also objected to local cops patrolling their section of beach.