Love Yourself, catching the attention of the band's big fanbase. "The very popular group, BTS, had just released an album called, Love Yourself. So I put out all these messages about self-love and I'm thinking, 'This is not going to be a good idea because this big, larger-than life, 16-time WWE champion is now talking about vulnerability and the fact that you are enough and you shouldn't be ashamed of who you are,' but it caught fire because of the BTS Army," Cena explained. It was thanks to the support of the Army that Cena was able to turn his moment of vulnerability into a passion with these books that give readers a chance to reflect and hopefully become their best selves.