JOLT Digital hits refresh on brand to better reflect proposi

JOLT Digital hits refresh on brand to better reflect proposition and values


JOLT Digital hits refresh on brand to better reflect proposition and values
Details
17 December 2020
JOLT Digital has undergone a brand refresh, working with branding consultancy KOUSAH&CO over a period of six weeks to undertake a three-step process. Both teams had a strategic working session following an immersion of brand and collaterals to define the brand blueprint before moving on to working on the creative phase. The creative phase was also completed swiftly, with one out of three concepts being chosen, refined, and finalised across key touchpoints before creating JOLT Digital's brand guidelines. 
KOUSAH&CO was appointed in late August to help JOLT Digital build a stronger brand presentation that is more reflective of its proposition and values. The project is also a result of KOUSAH&CO’S "Get Branded By Design" package for SMEs. JOLT Digital and KOUSAH&CO declined to reveal the monetary value of the rebranding. 

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