Despite its name, a new ice cream shop in Larimer Square is anything but a secret. Hidden Gems, a concept from idea aficionado and entrepreneur Joshua Schmitz, is the latest addition to the downtown hub popular with locals and tourists alike, and it's exploring previously uncharted territory in the world of ice cream. Schmitz is a Denver native intimately familiar with the city’s food and beverage scene. Bellwether, the spot he gave up on East Colfax Avenue (it's now the Horror Bar), attracted coffee lovers, cocktail connoisseurs and even those looking for a fresh haircut. For Schmitz, combining unlikely concepts isn’t new; it’s a challenge that he takes on eagerly, with enthusiasm and vigor.