Joshua Joshua vs Pulev will be the 11 th time that Sky Sports Box Office, which is Sky’s main pay-per-view platform, has aired the Watford fighter. Pay-per-view Joshua events have received almost 11.5m views in total, according to the Broadcasters Audience Research Board (BARB), generating more than £200m in revenue. Joshua first topped 1m views in April 2016, when he beat Charles Martin to be crowned IBF heavyweight champion. A year later, 1.5m viewers saw the former Olympic gold medallist knock out Wladimir Klitschko. In 2018, nearly 2m tuned in for his points victory over Joseph Parker. The figures fly in the face of some boxing fans’ claims that the sport’s many belts are not all-important.