âKal kare so aaj kar aajâ¦' goes Bajaj Allianz Life Share Via: In a life insurance ad that features a stand-up comic and makes no mention of tropes like âdeathâ, âfearâ, âanxietyâ but talks about inertia. âIt's the oldest story in the world. One day you're 17 planning for someday and then quietly, without you ever noticing, someday is today. And then someday is yesterday. And this is your life.â Nathan Scott, the protagonist of the American drama television series âOne Tree Hillâ said this line more than eight years ago. It came back to life for yours truly when he watched Bajaj Allianz Lifeâs new ad.