The cereal giant plans to remove 10% of the sugar from its kids’ cereal range Kellogg’s has unveiled plans to slash salt and sugar from its range in a bid to boost its health credentials. The cereal giant plans to remove 10% of the sugar from its kids’ cereal range and at least 20% of the salt from the range, making them all non-HFSS by the end of 2022. It will also reduce sugar in Krave, which it said was “a favourite cereal for young adults”, by approximately 11%. Special K, meanwhile, will be reformulated to become non-HFSS. Coco Pops, Corn Flakes and Rice Krispies are already non-HFSS.