Global public relations, social and experiential agency micro-network Red Havas, part of Havas Ortega, has onboarded Ken Lerona as its new Business Director in the Philippines. Over the course of his 20-year career in marketing, Lerona has worked across a number of industries including FMCG, retail, real estate, and more. He specializes in transforming data into stories and campaigns for traditional and digital channels. “I am proud to be part of such a dynamic team that constantly delivers industry benchmarks across different categories and I am excited to create more meaningful projects and that can become stories with impact for numerous brands,” said Lerona.