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30 foreign, local experts to grace 3-day Franchise Asia PHL virtual forum

30 foreign, local experts to grace 3-day Franchise Asia PHL virtual forum
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Havas Ortega Philippines appoints Ken Lerona as new Business Director of Red Havas

August 4 2021, 9:34 am | BY Kim Shaw | No Comments Global public relations, social and experiential agency micro-network Red Havas, which is under the award-winning media and communications group Havas Ortega, has appointed Ken Lerona as its new Business Director in the Philippines.   Lerona brings with him 20 years of broad experience in marketing, brand, and communication that has been honed across industries including FMCG, retail and leisure, telecommunications, real estate, property digital platform, and logistics technology. As a firm believer in the power of storytelling, he specializes in transforming data into engaging stories and campaigns for traditional and digital channels. “I am proud to be part of such a dynamic team that constantly delivers industry benchmarks across different categories and I am excited to create more meaningful projects and that can become stories with impact for numerous brands,” says Lerona. “I look forward to synergize with the

Ken Lerona Named Business Director for Red Havas in the Philippines

Global public relations, social and experiential agency micro-network Red Havas, part of Havas Ortega, has onboarded Ken Lerona as its new Business Director in the Philippines. Over the course of his 20-year career in marketing, Lerona has worked across a number of industries including FMCG, retail, real estate, and more. He specializes in transforming data into stories and campaigns for traditional and digital channels. “I am proud to be part of such a dynamic team that constantly delivers industry benchmarks across different categories and I am excited to create more meaningful projects and that can become stories with impact for numerous brands,” said Lerona.

Consumer cynicism rises, as does meaningfulness of tech brands — report

Consumer cynicism rises, as does meaningfulness of tech brands — report
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