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You'd be forgiven for thinking ad land existed as a self-sufficient bubble, apart from the rest of the world - but this is not the case. Outside of the industry lives another group of people (the ones that buy) - it is the great Australian public.
Red Havas Group has announced the global launch of Sway, an influencer marketing service.
Leading creative communications and PR agency Red Havas, the micronetwork of borderless merged media agencies, has today announced the global launch of SWAY by Red Havas, a specialist end-to-end influencer marketing division with expertise in developing creative content designed to drive authentic,
Former Social and Red Havas senior's new venture will advise growing agencies on how to improve their ways of working.
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