KeyCorp's Digital Bank Laurel Road to Launch Digital Bank Se

KeyCorp's Digital Bank Laurel Road to Launch Digital Bank Serving Healthcare Segment


January 21, 2021 @ 8:53 pm By JD Alois
KeyCorp (NYSE:KEY) announced Q4 earnings this week that beat analyst expectations. The midwestern bank also announced a substantial share buyback that should please its shareholders. But perhaps more interesting was the fact that Key discussed its digital bank
Laurel Road and expectations to expand the Fintech’s services with a new healthcare-focused operation.
Key acquired Laurel Road in 2019 looking to expand its digital-only lending services while delivering a “holistic banking experience to a targeted segment of consumers” like younger more digital native consumers.
According to the earnings call, Key has importantly kept Laurel Road segregated from its brick and mortar operations enabling it to grow unfettered by its more traditional management culture.

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