Of incredible thinkers, people, companies, ideas. It really does showcase to the world everything that San Francisco stands for and what it has to offer. And when i watched it, i couldnt help but think, you know, is this San Franciscos i love new york campaign. Of course, before that slogan was really emblazoned on hats and t shirts all around the world. It was a call to reclaim the image of the city and the state of new york in the 70s that was hurting in a way similar to San Francisco today. What do you say about that . I think that camparis lesson is if is right, i think this is in a sense our i love new york and i think you know, this line, it all starts here. Is it theres so much truth to that and theres so much in it that invites other companies to tell their stories of what theyve started here and what theyre going to go on to do. So i think its in that in the in the you know, in in the respect that i love new york was an inclusive, coopted by everyone kind of slogan and campaign. I think thats very much what were after with it all starts here. We know that there are residents that are really fed up with the state of the city. A recent poll by the moderate leaning Political Group grow found that two thirds of people who answered the poll thought the city is just headed in the wrong direction. So how do you hope this ad lands with locals here in the San Francisco bay area . Well, we hope it resonates. I mean, the doom loop is undeniable. If you go outside of the city, i go home to north carolina, people go, are you okay . Hows everything . Like, its great. Im in one of the most vibrant, most innovative, most inspiring places in the country. So i hope we hope that it sparks it sparks a re re recognition of what makes this place so special. And thats the people and everything theyre doing here. I mean this is a place where people come with big dreams and big hopes and they make it happen. They make it happen here. They certainly do. Im curious as to how you hope that locals see the ad . Obviously, we just played a decent chunk of it here on getting answers. I know it could potentially be up right now in some bart and muni stations, but do you plan to advertise with institutions like, you know, i dont know, abc7 news, for example . Sure. I mean thats whats great about this campaign is i think it it it can go anywhere and everywhere and wherever you put it. I think it can, it can spark an invitation for people to tell their own stories again. And i think ultimately success for us is people putting it all starts here in their own store window, in their own home windows and getting businesses that are here to not leave here and to get new businesses that are looking for a place to put down their roots, to start. I want to talk about that kind of doom loop idea because, you know, for folks who live in the bay area, we are quite sick of hearing about it. I was recently back on the east coast, too. Same thing. Family members saying, are you okay out there in San Francisco . Im like, yes, were doing well, trust me. But we do know the recovery from the pandemic. It has been sluggish. Hotel occupancy still down double digits from those 2019 numbers. How are you hoping that tourists respond to this ad . Are you thinking about advertising in other markets, maybe like north carolina, like you just mentioned . You know, this isnt a tourism campaign. Honestly, this is this is a campaign designed for businesses, really. And local pride, obviously. But its really designed to uh and aimed at getting businesses to consider to reconsider our San Francisco as the preeminent completely unparalleled place to grow a business. So dont really think that tourism per se is an ambition to this campaign in sure and i certainly understand that. But there is, you know, a public Image Campaign that San Francisco, san franciscans, people who live in the bay area at large right. Are all trying to be a part of right now because business is obviously how we drive the economy. And speaking of potentially bringing businesses here, great opportunity coming next month with aipac is and i know a lot of people are saying that the city is, you know, hoping to clean up its image in the same way that it did for dreamforce this summer. But notice, simply absent from the ad, any mention of the housing crisis, the massive population of People Living on the streets, the open air drug use. I mean, i could go on and on with this kind of list of negatives here. So what would you say to the people that might say that this ad buy might be a waste of money and it might be a distraction from some of the real issues facing the city . Well, i think i would say that theres so much coverage of that side of the equation, john, and its unfortunate. And i think this the goal of this is really to start to counterbalance and shed a light on the other side of the story. And, you know, marketing isnt going to solve the problems of the city, but it but our hope is it will create a spark that lights a fuze that over time can really reinvigorate and start to seed pride and hope for the city. Its certainly a big part of it, right . People that live in the city, people that are from the city. Right. Reclaiming that pride in San Francisco. And like you mentioned earlier, everything that we stand for, everything that we bring to the economy, to the world, and how we continue to punch above our weight as a city. We know that you all will kind of continue lighting that fuze, to borrow some words from you there. Tell us about the Campaign Kickoff event coming up this saturday at the east. Cut crossing and what can people expect there . Yeah, i thats going to be a real community, grassroots, grassroots based event, getting families, children and families to come. And in a in a very personal sort of way start to embrace and co op this campaign generally speaking. Yeah thats thats what were going to be doing there. And final question for you here. I know you mentioned earlier that you would see success if you see a bunch of small independent businesses, for example, using that campaign slogan, you know, it it all starts here. Maybe putting it up in their business. What are other ways that you would measure success for this campaign and what it means to the city . Well, like i say, i think, um, uh, a growth of new businesses coming here and a slowing of businesses leaving here. Few were boarded up windows and, uh, more, more new signs going up in windows. Thats thats a big hope. But also through social media. Um a joining of, of this campaign that we hope will just snowball and getting getting like say other companies to tell their stories. Uh, and, and not just big companies, you know, not just the ubers and the lyfts, but the, the small Chocolate Chip Company or the small craft, uh, coffee maker, just all, all businesses who know that this place is special, getting them to tell their stories. Well, that is certainly something i think we can all agree that we want to see more of here in the city. Jim, we really appreciate your time. Thank you so much for joining us. And im sure well be talking a lot more about this campaign. It all starts here. Sf in the days ahead. Thank you very much. Appreciate the time, of course. Well, next up, well talk about the test of the earthquake alert system that may have jolted you out of bed this morning at 3 a. M. Like it did me. Why it happened and what else you california sky todos alcanzamos Las Estrellas sunny state of mind flexin all the time todo es dorado y nos gusta picante cause this place is caliente tamos enchilado feels so golden livin in the golden state with you feels so golden vive en el Estado Dorado oooh we got that drip, drip, drip come take a sip, sip, sip feels so golden vive en el Estado Dorado sorry. Wasnt enough of a reminder to get prepared for the next big one. Well, today is the annual great california shakeout. And joining us live now is ben , senior media officer for the California Earthquake Authority. Ben, thanks so much for being here. We appreciate your time. Good afternoon, jillian. Thanks so much for having me. Happy to have you here. I want to start with the purpose of the great shakeout. We know it happens every year, 1019 at ten, 19 we know to take cover and hold on. But what else should people do to prepare in the event of an earthquake . But you mentioned the loma prieta earthquake, and thats why this is timed the way it is. Thats an event that is so on the minds of so many californians, especially those with little life experience, those folks who were around when that happened, baseball fans, we all know thats known as the world series earthquake. Its this great shakeout drill is timed to happen around that Anniversary Event because its when its very much on the minds of folks, its very important to be prepared. We want folks to do that. Drop cover. Hold on. Take those three steps when they get the alert, we want to make sure those Alert Systems are working and functional and reaching people. So that they have that time to react. Not only an initial earthquake, but also to any additional aftershocks that may be coming. And we know those are quite frequent, especially in a big one and can themselves be quite damaging and jarring to those aftershocks for sure. I want to get some tips here because we know there are some folks that cannot physically drop and cover. So what should people with physical disabilities know about how they should be responding to an earthquake . Right. The cover is really the most important part there. We dont want dust. We dont want things falling from the walls. You know, heavy mirrors, that family portrait that you love so much thats hanging on a wall, maybe where you hang out. Its got a heavy frame and may come down during an earthquake. Its that kind of thing that can hit somebody on the head. And we find is more often what causes us injuries. And tragically, deaths. You know, loma prieta, 63 people passed away as a result of that earthquake. So the cover part for someone whos wheelchair bound is really the most important. They should get down as much as they can and still practice that cover, put their hands and arms over their head to protect that most precious part of their body. Thats really good advice right there. And let this be a reminder to everyone to bolt down those tvs, too, right . Absolutely. I want to talk about it. The emergency alerts, because you mentioned that just a few seconds ago, people with the myshake app likely got an alert at 1019 as a test of the system. And i was one of the lucky people or unlucky people. Right. That also got that alert at 319 this morning. It scared me a lot. I will just say that this on top of the really great overestimate of yesterdays earthquake in isleton and how do you make sure that the public continues to trust the alert system . You know, its been kind of a not so great back to back days of mishaps for the alert system. The couple of things to keep in mind there, julian. First of all, you know, we know that alert went out at very early this morning and a number of people got it. Undoubtedly, that caused some consternation and certainly some inconvenience for a number of folks who received that alert and were worried by it. But we really have to remember that, you know, is that inconvenience in any way outweighed by the value of these drills and of these applications that can in fact and have saved lives in the course of events like this . You know, you see the shake bus there that travels around california from our partners at cal oes. You know, it is its scary, right, when that happens. And those alerts are important to Pay Attention to. And the other thing to keep in mind here is that these are drills and at the California Earthquake Authority, we drill constantly and we drill robustly. And we do that to make sure were prepared when a major earthquake happens. What we like to find is something that doesnt go right, something that goes wrong, because that gives us an area to correct. And we hope that people will certainly have patience. But when those drills also serve the people who are executing on the technical side, you know, it wasnt it wasnt were not the ones who execute on that technical side. Its my understanding it was a data input error that caused that Early Warning. And thats something that they can take a look at and hopefully wont be replicated. But again, certainly that inconvenience does not outweigh the value of that warning. The Early Warning and the warning of aftershocks that may follow that folks really need to be tuned in to that myshake app. You know, thats a really great point there. Its something that i often say to people who complain about the inconvenience of their phones going off or an amber alert, you know, always say, what if it was your kid . Wouldnt you want everyone to know . So yes, we will remember to have some patience and some grace because obviously we do want to be alerted when the big one does strike very quickly. I want to talk about retrofitting property. We know the state certainly made Great Strides to make us all safer ahead of the next big earthquake. But what do people need to know about improving the Structural Integrity of their home or business . Even yeah, let me let me pick that apart a little bit. First of all, great news from the state in a in a really tight budget year. They did find some money to begin retrofitting project that the California Earthquake Authority is going to handle for multifamily soft story vulnerabilities. These are apartment buildings where theres a parking structure or a retail space below the apartment buildings themselves. Its a great opportunity. Its very compact and very convenient. But the problem is with those parking structures and those open spaces, there arent the walls there to support the apartments above the Living Spaces above. So when the shaking happens in those buildings in particular, are vulnerable. Weve got a Pilot Program that were just now starting. Were in the whiteboard phase 15 from the state budget in order to start working on bracing those multi family buildings weve already got underway on a program to retrofit residences, homes and thats also very important, especially if youre one of those folks who has an older home, say, pre 1980, those homes are often not built up to the same codes that newer homes are created. So we have whats called the brace and bolt program to help those homes be shored up, fortify them in case of an earthquake. And theres two great things i want to mention about that program. First of all, its relatively quick fix to do, doesnt take that much time. And second of all, there are from time to time grants available through us, through the California Earthquake Authority and our partners at the cal Governors Office of Emergency Services that we help people to offset the costs of those retrofits. And if youre in the bay area, you already know youre around a lot of faults. You have some beautiful homes, but some older homes. And its worth taking a look to make sure that your home couldnt benefit from one of those retrofit programs. All right, ben, well have to leave it there with the California Earthquake Authority wealth of information. We appreciate your time. Thanks for joining us on this great california shakeout day. Appreciate, jillian. Thank you. All right. We want to make sure you and your family are prepared for whenever the next earthquake hits go to abc7 news. Com slash prepare norcal. We have a guide of things you can do to get ready. Right now, only 4,000 parking spot, 1,100 on a tv and a 400 office chair. No, this is not a Christmas Wish list. Its what San Francisco supervisors are expense ing who spent what . When we check in with the standard expense accounts worth up to 10,000 a year. So you might be wondering, what do they spend that money on . Our media partner at the sf standard. They have the answer to that question. This new article explores who spent what on what, and some of it may surprise you. Joining us live now with the findings is the standards Senior Reporter josh cahn, who wrote the story. Josh, thanks for being here. Hey, thanks for having me, julian. This was an interesting one. So lets start with how much San Francisco supervisors make in total pay per year. Yeah. So supervisors in San Francisco, theres 11 of them split across the city in different districts. They make about an average salary salary every year of about 156,000. Okay. And so what are these two expense accounts for . For i understand its about 10,000. So what do they use that money on in general . Yeah. So every supervisor gets a couple of expense accounts. One through the clerk of the board of supervisors and one through the transportation authority, which is an agency that all supervisors are required to serve on. Theres 8000 for the board of supervisors budget, and a lot of this goes for office supplies, you know, folders, commendation, plaques helping sponsor community events. However theyre within that. They can also get a really premier parking space right next to city hall. And that parking space, which can be shared with a few staffers, is about 4,000 a year, which takes pretty much half that expense budget right out of the equation. Only two supervisors actually forgo that. Myrna melgar and dean press. And they also have another account through the transportation authority. And that one is where we found some kind of interesting purchases that supervisors are spending taxpayer money on. I can only imagine on you getting back the public records request for this story and going through line by line. All of these spending items, staples here. But you also found some more surprising thin