11 February 2021 11:11 am / 2 comments Kia recently announced an update to its Plan S business strategy during its CEO Investor Day event on February 9, 2021, with company president and CEO Ho Sung Song on hand to provide the details. “Kia is being reborn in 2021 with a new logo, new design, and new corporate name. Kia will transform into a brand that excites and inspires customers with innovative mobility experiences,” said Song. The main highlight here is electrification, with Kia planning to have 11 new EVs in its line-up by 2026 – a year earlier than previously announced. From that figure, seven will be built on Hyundai Motor Group’s Electric-Global Modular Platform (E-GMP) architecture, while the remaining four are based on existing internal combustion engine derivatives.