‘Know who to target’: How AI technology could improve consumer acceptance to palm oil – study By Pearly Neo Experts have suggested that the palm oil industry and food firms manufacturing palm oil-containing products use the power of artificial intelligence (AI) technology to identify the right consumer segments and methods to sway sentiment back in their favour. Based on a data from consumer behavioural firm 113 Industries, there exist specific segments of consumers that have yet to make a decision about whether palm oil is ‘good’ or ‘bad’, and the industry needs to utilize AI tech to reach these consumers if it hopes to improve the online narrative surrounding palm oil.