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some critics have concerns, including that easier access could mean misuse of the drug by those who simply want to lose a few pounds. >> they're trying hard to make sure that you can find a path to something that they absolutely want to sell you. that creates at least the appearance of conflict of interest. >> reporter: zepbound's list price is just over a thousand dollars for a month's supply and is not covered by medicare or many insurance plans. rick says direct access via the new site isn't about business. >> this is about patient success. our sales would be the same either way, whether we sell it to cbs or walgreens or sell it on our website. >> reporter: as for lynn, who eventually had her dosage increased and says she lost 65 pounds, she is all for making weight loss medications more accessible. >> it shuts off the constant thought of food. i feel like a normal person. >> reporter: a feeling eli lilly is trying to make easier to come by for others. maggie vespa, nbc news, indianapolis. and next tonight,