Kohl's began accepting Amazon returns at 10 of its stores in the spring of 2017. By the summer of 2019, the Amazon returns kiosks were rolled out nationwide. The hope has been that the service would drive foot traffic and boost sales. According to Kohl's, a third of these new visitors were millennials. The company likely hopes it can make these new shoppers repeat visitors. Conversion rates are trending upward for the people visiting Kohl's stores to return a package to Amazon, Gass said, which means visitors are increasingly ringing something up at the register before they go. Gass has been looking to collaborations with other big-name brands to broaden Kohl's customer base, including an upcoming partnership with the beauty business Sephora.