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Kohl's raises 2021 forecasts as Americans return to stores


Retail & ConsumerKohl s warns of margin pressure, shares tumble
Reuters
2 minute read
Kohl s Corp (KSS.N) on Thursday warned of a hit to its full-year profit margin from higher labor and shipping costs as well as selling fewer products at full-price due to intensifying competition as the economy reopens, sending its shares down 12%.
U.S. retailers, including Macy s (M.N) and Target (TGT.N), are all vying for a bigger share of consumers wallet in the upcoming shopping boom, although they will be expected to discount more to remain competitive and attract shoppers.
In the first quarter, Kohl s earned $1.05 per share, crushing estimates of 4 cents, as tight inventory control allowed it to sell more products at full price. ....

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How Amazon And Kohl's Partnership Worked In Store's Favor

How Amazon And Kohl's Partnership Worked In Store's Favor
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Kohl's Says It Added 2 Million New Customers in 2020, Thanks to Amazon


Kohl s began accepting Amazon returns at 10 of its stores in the spring of 2017. By the summer of 2019, the Amazon returns kiosks were rolled out nationwide. The hope has been that the service would drive foot traffic and boost sales.
According to Kohl s, a third of these new visitors were millennials. The company likely hopes it can make these new shoppers repeat visitors.
Conversion rates are trending upward for the people visiting Kohl s stores to return a package to Amazon, Gass said, which means visitors are increasingly ringing something up at the register before they go.
Gass has been looking to collaborations with other big-name brands to broaden Kohl s customer base, including an upcoming partnership with the beauty business Sephora. ....

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