Transcripts For KPIX 60 Minutes 20171009 : vimarsana.com

Transcripts For KPIX 60 Minutes 20171009

Tailored ads to millions of people on facebook. And get this, with a direct help of facebook employees. We had their staff embedded inside our offices. Stahl what . Tooweah, facebook employee would p ev w uk y erorday cooper thousands of people line up every tgen yday hakeat mer created. And we were at one of them, the wait was almost an hour. Is it worth it . Its very good. Cooper really . Yes. Cooper its burgers, its fries and its shakes, you havent reinvented the wheel here. We are as, sometimes as mystified as anybody as to what the magic of shake shack is. Cooper mostly danny meyer is an innovator. Welcome here. Cooper and the newest changes hes pushing may radically alter the way restaurants do business. Im steve kroft. Im lesley stahl. Im bill whitaker. Im anderson cooper. Im scott pelley. Those stories, tonight on 60 minutes. Jardiance is the only type 2 diabetes pill o the chance of dying from a cardiovascular event in adults who have type 2 diabetes and heart disease. Er your a1c. Low. Wo. Aw. Jardiance can cause serious side effects including dehydration. This may cause you to feel dizzy, faint, or lightheaded, or weak upon standing. Ketoacidosis is a serious side effect that may be fatal. Symptoms include nausea, vomiting, stomach pain, tiredness, and trouble breathing. Stop taking jardiance and call your doctor right away if you have symptoms of ketoacidosis or an allergic reaction. Symptoms of an allergic reaction include rash, swelling, and difficulty breathing or swallowing. Do not take jardiance if you are on dialysis or have severe kidney problems. Other side effects are sudden kidney problems, genital yeast infections, increased bad cholesterol, and urinary tract infections, which may be serious. Taking jardiance with a sulfonylurea or insulin may cause low blood sugar. Tell your doctor about all the medicines you take and if you have any medical conditions. What do you think . I think its time to think about jardiance. Ask your doctor about jardiance. And get to the heart of what matters. Tais really quite simple. Est it comes in the mail, you pull out the tube and you spit in it, which is something southern girls are taught youre not supposed to do. You seal it and send it back and then you wait for your results. Its that simple. We cut the price of trades to give investors even more value. And at 4. 95, you can trade with a clear advantage. Fidelity, where smarter investors will always be. Anwhenstuff happens. D. De with a clear advantage. Shut down cold symptoms fast with maximum strength alka seltzer plus liquid gels. Only have a sore throat . Get longlasting relief for up to 6 hours with new alka seltzer plus sore throat relief. Whitaker the gunman at the Mandalay Bay Hotel in las vegas who shot into a crowd of thousands did it from a room on the 32nd floor. He may have killed many more if not for a Security Guard who arrived on the floor within 12 minutes of the onset of the attack. Soon, a small group of Las Vegas Police arrived. They organized themselves into an adhoc swat team and began storming room 135. Tonight, for the first time youll hear details of the assault from the officers who carried it out. One week ago, just after 10 00 at night, 22,000 people became targets at a Country Music concert. Las vegas detective Casey Clarkson was among them. Casey clarkson the fire just starts hitting us. And you just hear bullet noise they are shooting right at us, guys, everyone stay down, stay down. I just remember, like, it was, like like, white spark, like, powder almost, like, hitting the concrete, hitting the van. I mean, im just watching these rounds hit all, like, right next to us. And im like, how is he so accurate . Whitaker bullets just raining down on clarkson its just raining down the whole time. And i just remember, im like, im just looking at my gun. Im just like, i got a pistol in my hand and this guys shooting at me with an automatic rifle. Whitaker you got grazed. But you you have shrapnel. Clarkson yeah, i got a piece of shrapnel in my neck. And i grabbed it for a second. And it was already just pouring blood, dripping off my hand and i was like, oh, my goodness. And i wanted to try to do more. But my partner was worried because i was getting light headed at one point. And i said, you know what, im just going to stay. And im going to help as many people as i can. Whitaker youre doing this while your neck is bleeding. Clarkson yes, sir. Whitaker Las Vegas Police released department body cam footage of the chaos on the ground as Stephen Paddock fired from above. Sgt. Joshua bitsko so i hear probably caseys radio traffic of, you know, he were taking fire. Dont go down the boulevard. Were trying to see where the shots are coming from if anyone can advise that theyre coming from the mandalay. I just yell to these guys, lets go. Theres an active shooter. Whitaker Sergeant Joshua bitsko and officer dave newton of the k9 unit had been training dogs when they heard the call. Bitsko so we jump in our cars and hop on the freeway and we were there probably within five minutes. Whitaker detective Matthew Donaldson was doing paperwork at headquarters. He sped nine miles to the mandalay bay. In the chaos, he had to run the last few blocks. His cowboy boots rubbed his feet raw. Donaldson i took my boots off. I just threw them in the casino. That was slowing me down. I was faster barefoot and i was going to be more effective barefoot. Whitaker how did you end up being First Responders . Are you assigned to be First Responders . Or you just got up and ran into the danger zone and got there first . Newton correct. We heard it over the radio. We heard, you know, active shooter. Multiple victims. Bitsko were told that security is taking fire from a suspect on the 29th floor. And that we had other officers that were identifying the suspect was in a room on the 32nd floor. So were thinking multiple shooters at this point. Whitaker the three officers zeroed in on the 32nd floor just after a hotel Security Guard named jesus campos encountered heavy fire 200 rounds shot into the hallway from behind Stephen Paddocks door. Officers bitsko and newton ran to the stairs. Detective donaldson and a swat officer, levi hancock, did too. This adhoc group of officers didnt know what they would face, but they soon discovered paddock had barricaded the stairwell door. Bitsko he had screwed shut the door with a piece of metal and some screws. Donaldson in the stairwell. Bitsko in the stairwell going out to the hallway right by his door. Newton because he knew wed be coming out that door to gain entry into his door. So he tried to barricade it as best he could. But thankfully levi had a pry bar and was able to easily pop that door. Whitaker the k9 cops, the detective, and the swat officer now were a team. So essentially you became the s. W. A. T. Team. Newton uhhuh. Bitsko yes. Donaldson pretty much. You need to be careful of booby traps. Are you coming up the stairwell of coming up the elevator . Whitaker i heard on the radio calls that they were telling you to watch out there could be boobytraps. Newton theres a room service cart with wires going on it underneath the door. There was something black on top of the cart. So initially im, you know, im thinking, this is a boobytrap. Its its gonna explode. Whitaker because it looked suspicious . Newton very suspicious. It turned out to be cameras on the food tray. Whitaker whatd you see . Newton i could see the suspects door was just riddled with bullet holes coming out. It looked like swiss cheese. Whitaker he had the advantage. Newton yeah, he because he knew we were coming and we were going to have to come through. We didnt know where he was going to be in that room. Bitsko its like a deadly game of hide and seek because when youre the one hiding you always know a persons looking for you its before they see you. I remember thinking, man, i wish i had my dog with me, because, you know, its nice to have him lead a team. Whitaker levi hancock, the swat team member, was armed with explosive charges to blow through doors. Around 11 00 p. M. The team began to execute a plan. They had heard no gunfire since reaching the hallway, and had no idea what or who was behind the door. David newton had a hand held ballistic shield. Newton now im standing out in front of this bulletridden door with nothing except for a shield thats, you know, im hoping would help a little bit. And that was the point i said i just start praying that nothing goes off of phone wise or radio or anything else because were trying to be as quiet as we can because we didnt want him to know we were out there and start spraying at us. And im watching levi put the charge on them. Im like, hurry, hurry, hurry, but be quiet. And so then we got it hung and then we retreated back into the stairwell, blow the door. We need to pop this and see if we can get any type of response from this guy to see if he is in here or if hes actually moved on somewhere else. All units on the 32nd floor swat has explosive breach. Everyone in the hallway needs to move back. All units need to move back. Breach. Breach. Breach explosion whitaker so you blow the door open. And what do you hear . Were there fire alarms going off . Newton yes, the fire alarms were going off. Whitaker the explosion set off the fire alarm. Bitsko yes. Whitaker so you enter the room. What do you see . Bitsko an armory. Just whitaker armory . Newton so many guns. So many magazines. Stacks and stacks of magazines everywhere. Just in suitcases all neatly stacked against pillars, around the room, all stacked up, rifles placed all throughout. All kinds of monitors and Electrical Equipment he had in there. It just looked like almost a gun store. Bitsko shell casings all over the floor. I could smell the gun powder that that had went off in the room. We were tripping over guns. Tripping over long guns inside. There was so many. Whitaker that many. Newton yes. Donaldson my initial scan, coming in the room with my rifle is just seeing im seeing one male down, bleeding from the face. He was not a threat. Kept going, kept going, kept going. Whitaker said one male down. That was the shooter . Donaldson yes. Whitaker Stephen Paddock . What were his wounds . Newton i didnt see any apparent wounds to his head. But i did see a lot of blood that had come out of his mouth. Bitsko there was a bloody revolver i think nearby. Nearby him that was on the ground consistent with him shooting himself. Whitaker what else did you see . Newton i saw a few phones laptops, a couple laptops he had in there. A lot of drills. Newton drill bits, all kinds of tools. Whitaker this was eerie. Newton very eerie. Yeah. The dust from the explosive breach. And then you have the flashing lights. And that looked straight like, out of a movie, you know . I did notice a note on the nightstand near his shooting platform. I could see on it he had written the distance, the the elevation he was on, the drop of what his bullet was gonna be for th for the crowd. So he had had that written down and figured out so he would know where to shoot to hit his targets from there. Whitaker what were the numbers . I am just trying to understand, he had done calculations . Newton yeah, he had written we must have done the calculations on line or something to figure out what his altitude was going to be and how high up he washow far out the crowd was going to be and what at that distance and what the drop of his bullet was going to be. He hadnt written out the calculations all he had was written out the final numbers that were on the sheet. Whitaker wow. Did you go to the window . Did you look out . Bitsko no. Because i know that s. W. A. T. Had deployed snipers also. So i didnt want to put my silhouette in front of a window, because communication was still horrendous at that point. Whitaker detective donaldson, you came in and went into to the other room. Donaldson yeah. Taker hat u see . Donaldson it was still very much in my brain theres 50 other dudes in here somewhere. You know, we were still clearing that room, the curtains, moving the curtains. I wanted to make sure somebody wasnt hiding between the windows and the curtains. Its a very small bedroom. Cleared the bathroom, cleared the shower. Came back out. They had to breach the other door on the other side. And then once that scene was static it was it was essentially a crime scene. It was, like, stop what youre doing. Get out. Whitaker it it seems that he chose the tactically perfect and horrible spot for him to be able to rain down death on the people below him. Newton yeah, he did his homework. Bitsko days of planning. Days of planning. He had tool boxes in power tools to run wires for his surveillance systems. For everything that he had, it took him days to finish. Whitaker the sheriff was saying the other day that it it it almost appeared as though he thought he would be able to get out of this, that he had an escape plan. Did did you see any evidence of that . Newton from what i saw, it i thought he was going to he his plan might have been to shoot it out with us. Because there was a rifle on a bipod near the door and just the amount of ammunition and weapons he had. He could have held us off for hours. Bitsko but at least if he was shooting at us, he wasnt shooting at casey and all the victims down there at the concert. Lombardo you know before, we were trained to form a perimeter and hope for the best. Now were trained to gather up and go get it. Whitaker las vegas sheriff Joseph Lombardo traveled to mumbai, india after the 2008 terrorist attacks that targeted numerous sites including Hotels Across the city. Hundreds were killed and wounded. Lombardo learned a key lesson officers should immediately react to stop a shooter at any cost. His department has made that a pillar of its training ever since. Was this the scenario, the the horror you had trained for . Lombardo absolutely, because thats how we train them and through all that experience and knowledge and training that we put together a team was immediately formed, acting on their own without supervisory direction get a group of officers together as fast as you can. And immediately address the threat to cease the action. Whitaker no one knows when paddock committed suicide, but the shooting stopped shortly after Security Guard campos and the first of sheriff lombardos officers arrived on the 32nd floor. Your guys got up there in, like, 12 minutes. Lombardo 12 minutes. 12 minutes. And whitaker up on the 32nd floor lombardo you know, and during a critical incident, 12 minutes is a long time, you know . Could you imagine being in a fistfight for 12 minutes . Its a very long time. But when you step back and you you you evaluate it after the fact, its a s very short period of time for th to get the intelligence, figure out what the hell is going on put a team together. Go up 32 floors and evaluate the situation. I think they prevented 1,000 deaths. And i think its important for the American Public to understand that. Its easy to think that all Money Managers are pretty much the same. But while some push High Commission investment products, Fisher Investments avoids them. Some advisers have hidden and layered fees. Fisher investments never does. And while some advisers are happy to earn commissions from you whether you do well or not, Fisher Investments fees are structured so we do better when you do better. Maybe thats why most of our clients come from other Money Managers. Fisher investments. Clearly better money management. It can struggle with large debris and stuck on dust. At shark we asked, what if the vacuum head could do more . So we removed the front wall and added a rotating soft brush. So, while deep cleaning carpets, you can also grab large particles. dramatic music even pull in piles. rumbling and directly engage floors for a beautiful, polished look. Shark duo clean, invented to help you do more on carpets and floors. Stahl tonight youre going to hear from a 41yearold man who has remained largely unnoticed even though he was one of the top decisionmakers of the Trump Campaign. His name is Brad Parscale. While steve bannon, paul manafort, and Kellyanne Conway are marquee names youre familiar with, parscale was in the back room, operating as the campaigns secret weapon. He was hired to run the digital team, but over time came to oversee advertising, Data Collection and much of the fund raising. As digital director, hes being drawn into the investigation of whether the campaign colluded with the russians in the election. Its a charge he denies. He says he was focused on competing with the Clinton Campaigns huge advantage in money and tv ads. What he decided to do was turn to social media most importantly to facebook. Brad parscale i understood early that facebook was how donald trump was going to win. Twitter is how he talked to the people, facebook was going to be how he won. Stahl and facebook is how he won. Parscale i think so. I think donald trump won, but i think facebook was the method it was the highway in which his car drove on. Stahl and Brad Parscale was in the drivers seat. In the beginning of the campaign he worked alone at home in san antonio, but by the end he had 100 people reporting to him. One of his main jobs was to send out carefullytailored, lowcost digitals ads to millions of people. And these were ads on facebook . Parscale facebook, we did them on twitter, google search, other platforms. Facebook was the 500pound gorilla, 80 of the budget kind of thing. Stahl facebooks Advertising Technology helped president obama in 2012, but today facebook offers something far more precise and sophisticated. While the president recently tweeted that facebook was always antitrump parscale relied heavily on the company, particularly on its cuttingedge targeting tools. One of the best things facebook did for you, i heard, was penetrate the rural vote. Is that correct . Parscale yeah. So facebook now lets you get to places and places possibly that you would never go with tv ads. Now, i can find, you know, 15 people in the Mandalay Bay Hotel<\/a> in las vegas who shot into a crowd of thousands did it from a room on the 32nd floor. He may have killed many more if not for a Security Guard<\/a> who arrived on the floor within 12 minutes of the onset of the attack. Soon, a small group of Las Vegas Police<\/a> arrived. They organized themselves into an adhoc swat team and began storming room 135. Tonight, for the first time youll hear details of the assault from the officers who carried it out. One week ago, just after 10 00 at night, 22,000 people became targets at a Country Music<\/a> concert. Las vegas detective Casey Clarkson<\/a> was among them. Casey clarkson the fire just starts hitting us. And you just hear bullet noise they are shooting right at us, guys, everyone stay down, stay down. I just remember, like, it was, like like, white spark, like, powder almost, like, hitting the concrete, hitting the van. I mean, im just watching these rounds hit all, like, right next to us. And im like, how is he so accurate . Whitaker bullets just raining down on clarkson its just raining down the whole time. And i just remember, im like, im just looking at my gun. Im just like, i got a pistol in my hand and this guys shooting at me with an automatic rifle. Whitaker you got grazed. But you you have shrapnel. Clarkson yeah, i got a piece of shrapnel in my neck. And i grabbed it for a second. And it was already just pouring blood, dripping off my hand and i was like, oh, my goodness. And i wanted to try to do more. But my partner was worried because i was getting light headed at one point. And i said, you know what, im just going to stay. And im going to help as many people as i can. Whitaker youre doing this while your neck is bleeding. Clarkson yes, sir. Whitaker Las Vegas Police<\/a> released department body cam footage of the chaos on the ground as Stephen Paddock<\/a> fired from above. Sgt. Joshua bitsko so i hear probably caseys radio traffic of, you know, he were taking fire. Dont go down the boulevard. Were trying to see where the shots are coming from if anyone can advise that theyre coming from the mandalay. I just yell to these guys, lets go. Theres an active shooter. Whitaker Sergeant Joshua<\/a> bitsko and officer dave newton of the k9 unit had been training dogs when they heard the call. Bitsko so we jump in our cars and hop on the freeway and we were there probably within five minutes. Whitaker detective Matthew Donaldson<\/a> was doing paperwork at headquarters. He sped nine miles to the mandalay bay. In the chaos, he had to run the last few blocks. His cowboy boots rubbed his feet raw. Donaldson i took my boots off. I just threw them in the casino. That was slowing me down. I was faster barefoot and i was going to be more effective barefoot. Whitaker how did you end up being First Responders<\/a> . Are you assigned to be First Responders<\/a> . Or you just got up and ran into the danger zone and got there first . Newton correct. We heard it over the radio. We heard, you know, active shooter. Multiple victims. Bitsko were told that security is taking fire from a suspect on the 29th floor. And that we had other officers that were identifying the suspect was in a room on the 32nd floor. So were thinking multiple shooters at this point. Whitaker the three officers zeroed in on the 32nd floor just after a hotel Security Guard<\/a> named jesus campos encountered heavy fire 200 rounds shot into the hallway from behind Stephen Paddock<\/a>s door. Officers bitsko and newton ran to the stairs. Detective donaldson and a swat officer, levi hancock, did too. This adhoc group of officers didnt know what they would face, but they soon discovered paddock had barricaded the stairwell door. Bitsko he had screwed shut the door with a piece of metal and some screws. Donaldson in the stairwell. Bitsko in the stairwell going out to the hallway right by his door. Newton because he knew wed be coming out that door to gain entry into his door. So he tried to barricade it as best he could. But thankfully levi had a pry bar and was able to easily pop that door. Whitaker the k9 cops, the detective, and the swat officer now were a team. So essentially you became the s. W. A. T. Team. Newton uhhuh. Bitsko yes. Donaldson pretty much. You need to be careful of booby traps. Are you coming up the stairwell of coming up the elevator . Whitaker i heard on the radio calls that they were telling you to watch out there could be boobytraps. Newton theres a room service cart with wires going on it underneath the door. There was something black on top of the cart. So initially im, you know, im thinking, this is a boobytrap. Its its gonna explode. Whitaker because it looked suspicious . Newton very suspicious. It turned out to be cameras on the food tray. Whitaker whatd you see . Newton i could see the suspects door was just riddled with bullet holes coming out. It looked like swiss cheese. Whitaker he had the advantage. Newton yeah, he because he knew we were coming and we were going to have to come through. We didnt know where he was going to be in that room. Bitsko its like a deadly game of hide and seek because when youre the one hiding you always know a persons looking for you its before they see you. I remember thinking, man, i wish i had my dog with me, because, you know, its nice to have him lead a team. Whitaker levi hancock, the swat team member, was armed with explosive charges to blow through doors. Around 11 00 p. M. The team began to execute a plan. They had heard no gunfire since reaching the hallway, and had no idea what or who was behind the door. David newton had a hand held ballistic shield. Newton now im standing out in front of this bulletridden door with nothing except for a shield thats, you know, im hoping would help a little bit. And that was the point i said i just start praying that nothing goes off of phone wise or radio or anything else because were trying to be as quiet as we can because we didnt want him to know we were out there and start spraying at us. And im watching levi put the charge on them. Im like, hurry, hurry, hurry, but be quiet. And so then we got it hung and then we retreated back into the stairwell, blow the door. We need to pop this and see if we can get any type of response from this guy to see if he is in here or if hes actually moved on somewhere else. All units on the 32nd floor swat has explosive breach. Everyone in the hallway needs to move back. All units need to move back. Breach. Breach. Breach explosion whitaker so you blow the door open. And what do you hear . Were there fire alarms going off . Newton yes, the fire alarms were going off. Whitaker the explosion set off the fire alarm. Bitsko yes. Whitaker so you enter the room. What do you see . Bitsko an armory. Just whitaker armory . Newton so many guns. So many magazines. Stacks and stacks of magazines everywhere. Just in suitcases all neatly stacked against pillars, around the room, all stacked up, rifles placed all throughout. All kinds of monitors and Electrical Equipment<\/a> he had in there. It just looked like almost a gun store. Bitsko shell casings all over the floor. I could smell the gun powder that that had went off in the room. We were tripping over guns. Tripping over long guns inside. There was so many. Whitaker that many. Newton yes. Donaldson my initial scan, coming in the room with my rifle is just seeing im seeing one male down, bleeding from the face. He was not a threat. Kept going, kept going, kept going. Whitaker said one male down. That was the shooter . Donaldson yes. Whitaker Stephen Paddock<\/a> . What were his wounds . Newton i didnt see any apparent wounds to his head. But i did see a lot of blood that had come out of his mouth. Bitsko there was a bloody revolver i think nearby. Nearby him that was on the ground consistent with him shooting himself. Whitaker what else did you see . Newton i saw a few phones laptops, a couple laptops he had in there. A lot of drills. Newton drill bits, all kinds of tools. Whitaker this was eerie. Newton very eerie. Yeah. The dust from the explosive breach. And then you have the flashing lights. And that looked straight like, out of a movie, you know . I did notice a note on the nightstand near his shooting platform. I could see on it he had written the distance, the the elevation he was on, the drop of what his bullet was gonna be for th for the crowd. So he had had that written down and figured out so he would know where to shoot to hit his targets from there. Whitaker what were the numbers . I am just trying to understand, he had done calculations . Newton yeah, he had written we must have done the calculations on line or something to figure out what his altitude was going to be and how high up he washow far out the crowd was going to be and what at that distance and what the drop of his bullet was going to be. He hadnt written out the calculations all he had was written out the final numbers that were on the sheet. Whitaker wow. Did you go to the window . Did you look out . Bitsko no. Because i know that s. W. A. T. Had deployed snipers also. So i didnt want to put my silhouette in front of a window, because communication was still horrendous at that point. Whitaker detective donaldson, you came in and went into to the other room. Donaldson yeah. Taker hat u see . Donaldson it was still very much in my brain theres 50 other dudes in here somewhere. You know, we were still clearing that room, the curtains, moving the curtains. I wanted to make sure somebody wasnt hiding between the windows and the curtains. Its a very small bedroom. Cleared the bathroom, cleared the shower. Came back out. They had to breach the other door on the other side. And then once that scene was static it was it was essentially a crime scene. It was, like, stop what youre doing. Get out. Whitaker it it seems that he chose the tactically perfect and horrible spot for him to be able to rain down death on the people below him. Newton yeah, he did his homework. Bitsko days of planning. Days of planning. He had tool boxes in power tools to run wires for his surveillance systems. For everything that he had, it took him days to finish. Whitaker the sheriff was saying the other day that it it it almost appeared as though he thought he would be able to get out of this, that he had an escape plan. Did did you see any evidence of that . Newton from what i saw, it i thought he was going to he his plan might have been to shoot it out with us. Because there was a rifle on a bipod near the door and just the amount of ammunition and weapons he had. He could have held us off for hours. Bitsko but at least if he was shooting at us, he wasnt shooting at casey and all the victims down there at the concert. Lombardo you know before, we were trained to form a perimeter and hope for the best. Now were trained to gather up and go get it. Whitaker las vegas sheriff Joseph Lombardo<\/a> traveled to mumbai, india after the 2008 terrorist attacks that targeted numerous sites including Hotels Across<\/a> the city. Hundreds were killed and wounded. Lombardo learned a key lesson officers should immediately react to stop a shooter at any cost. His department has made that a pillar of its training ever since. Was this the scenario, the the horror you had trained for . Lombardo absolutely, because thats how we train them and through all that experience and knowledge and training that we put together a team was immediately formed, acting on their own without supervisory direction get a group of officers together as fast as you can. And immediately address the threat to cease the action. Whitaker no one knows when paddock committed suicide, but the shooting stopped shortly after Security Guard<\/a> campos and the first of sheriff lombardos officers arrived on the 32nd floor. Your guys got up there in, like, 12 minutes. Lombardo 12 minutes. 12 minutes. And whitaker up on the 32nd floor lombardo you know, and during a critical incident, 12 minutes is a long time, you know . Could you imagine being in a fistfight for 12 minutes . Its a very long time. But when you step back and you you you evaluate it after the fact, its a s very short period of time for th to get the intelligence, figure out what the hell is going on put a team together. Go up 32 floors and evaluate the situation. I think they prevented 1,000 deaths. And i think its important for the American Public<\/a> to understand that. Its easy to think that all Money Managers<\/a> are pretty much the same. But while some push High Commission<\/a> investment products, Fisher Investments<\/a> avoids them. Some advisers have hidden and layered fees. Fisher investments never does. And while some advisers are happy to earn commissions from you whether you do well or not, Fisher Investments<\/a> fees are structured so we do better when you do better. Maybe thats why most of our clients come from other Money Managers<\/a>. Fisher investments. Clearly better money management. It can struggle with large debris and stuck on dust. At shark we asked, what if the vacuum head could do more . So we removed the front wall and added a rotating soft brush. So, while deep cleaning carpets, you can also grab large particles. dramatic music even pull in piles. rumbling and directly engage floors for a beautiful, polished look. Shark duo clean, invented to help you do more on carpets and floors. Stahl tonight youre going to hear from a 41yearold man who has remained largely unnoticed even though he was one of the top decisionmakers of the Trump Campaign<\/a>. His name is Brad Parscale<\/a>. While steve bannon, paul manafort, and Kellyanne Conway<\/a> are marquee names youre familiar with, parscale was in the back room, operating as the campaigns secret weapon. He was hired to run the digital team, but over time came to oversee advertising, Data Collection<\/a> and much of the fund raising. As digital director, hes being drawn into the investigation of whether the campaign colluded with the russians in the election. Its a charge he denies. He says he was focused on competing with the Clinton Campaign<\/a>s huge advantage in money and tv ads. What he decided to do was turn to social media most importantly to facebook. Brad parscale i understood early that facebook was how donald trump was going to win. Twitter is how he talked to the people, facebook was going to be how he won. Stahl and facebook is how he won. Parscale i think so. I think donald trump won, but i think facebook was the method it was the highway in which his car drove on. Stahl and Brad Parscale<\/a> was in the drivers seat. In the beginning of the campaign he worked alone at home in san antonio, but by the end he had 100 people reporting to him. One of his main jobs was to send out carefullytailored, lowcost digitals ads to millions of people. And these were ads on facebook . Parscale facebook, we did them on twitter, google search, other platforms. Facebook was the 500pound gorilla, 80 of the budget kind of thing. Stahl facebooks Advertising Technology<\/a> helped president obama in 2012, but today facebook offers something far more precise and sophisticated. While the president recently tweeted that facebook was always antitrump parscale relied heavily on the company, particularly on its cuttingedge targeting tools. One of the best things facebook did for you, i heard, was penetrate the rural vote. Is that correct . Parscale yeah. So facebook now lets you get to places and places possibly that you would never go with tv ads. Now, i can find, you know, 15 people in the Florida Panhandle<\/a> that i would never buy a tv commercial for. And we took opportunities that i think the other side didnt. Stahl like what . Parscale well, we had our their staff embedded inside our offices. Stahl what . . Parscale yeah, facebook employees would show up for work every day in our offices. Stahl whoa, wait a minute. Facebook employees showed up at the trump headquarters parscale google employees, and twitter employees. Stahl they were embedded in your campaign . Parscale i mean, like, they were there multiple days a week, three, four days a week, two days week, five days a week. Stahl what were they doing inside . I mean parscale helping teach us how to use their platform. I want to get stahl helping him get elected . Parscale i asked each one of them by email, i want to know every, single secret button, click, technology you have. I want to know everything you would tell hillarys campaign plus some. And i want your people here to teach me how to use it. Stahl inside . Parscale yeah, i want them sitting right next to us stahl how do you know they werent trojan horses . Parscale because id ask them to be republicans, and id wed talk to them. Stahl oh, you only wanted republicans . Parscale i wanted people who support donald trump from their companies. Stahl and thats what you got . Parscale yeah. They already have divisions set up that way. Stahl what do you mean . Parscale they already have groups of people in their political divisions that are republican and democrat. Stahl youre kidding . Parscale yeah, theyre businesses, they are publicly traded companies with stock price. Stahl did hillarys campaign have someone embedded parscale i had heard that they didnt accept any of their offers. Stahl so youre saying facebook and the others offered an embed, and they said no. Parscale thats what ive heard. Stahl people in the Clinton Campaign<\/a> confirmed that the offer was made and turned down. Facebook told us in a statement for candidates across the political spectrum, facebook offers the same level of support in key moments to help campaigns understand how best to use the platform. And indeed, both campaigns used facebooks technology extensively to reach out to potential voters. Parscale said the Trump Campaign<\/a> used the technology to micro target on a scale never seen before, and to customize their ads for individual voters. Parscale we were making hundreds of thousands of them. Stahl you make 100,000 ads. Parscale programmatically. In one day. In one day. Stahl so 100,000 different ads every day . Parscale average day 50 60,000 ads. Stahl this was all automated. Parscale changing language, words, colors, changing things because certain people like a green button better than a blue button. Some people like the word donate or contribute. Stahl so how would you know, lets say i like a green button, how do you know id only like a green button . Parscale because id give you the red, blue buttons, you never click on them. Stahl parscale showed us how they tested by sending out multiple versions of the same ad with only subtle differences. Parscale here we have an american flag, here we have a face of hillary. Different colors, the blues, different messages above. Stahl so youd send two identical ads with different colors . Parscale maybe thousands. Stahl youd send thousand of ads with different colors . Parscale different colors what it is is what can make people react . What catches their attention . Remember, theres so much noise on your phone. You know, or on your desktop. What is it that makes it go poof im going to stop and look. Stahl to get people to stop and look, he crafted different messages for different people, so that you only got ads about the issues you cared about most. He showed us three ads that looked alike. Parscale its pretty much the identical design. Positive coloring. Different message. Stahl this is one is tax, this one is child care, this one is energy. Parscale they were all targeted to different users of whatever platform, in this case it was facebook. Sent out to different people. And it could be each others next door neighbors, all in ohio. Stahl this one person at 11 elm street gets this one and 13 elm street gets that one. Parscale yup, yup. Stahl parscale took some heat for taking micro targeting too far because he hired Cambridge Analytica<\/a>. Its a company that uses so called psychographics, that microtarget ads based on personality. For instance, an extrovert would get one kind of message, a neurotic person another. Its controversial because of its orwellian overtones. After mr. Trump won, Cambridge Analytica<\/a> said it was key to the victory. But parscale insists he never used psychographics. He said it doesnt work. So you didnt use it because you didnt think it really worked, as opposed to you didnt use it because you thought it was wrong, that it was manipulative or sinister, or Something Like<\/a> that. Parscale no i dont believe its sinister. Stahl no. Okay, you just dont think it works. Parscale no, i just dont think it works. Stahl parscales title was digital director, but by the end of the campaign his portfolio grew. He oversaw Data Collection<\/a>, polling, advertising both online and on tv, and significantly digital fund raising. By adding donation buttons for people to click on in the online ads, he was able to bring in a record 240 million in small donations. How many president ial campaigns had you worked on before this one . Parscale zero. Stahl your wife has a wonderful expression about you being thrown into this. Parscale yeah. She said that i was thrown into the super bowl, never played a game and won. Stahl thats what it sounds like. Its made him a local hero back home in kansas. He grew up in topeka, playing basketball hes six foot eight. After briefly working at a tech company in california, he moved to san antonio, texas, and became a marketer. He taught himself to code, opened a small webdesign business and went looking for customers. Parscale i started tapping shoulders at a book store asking people if they needed a website, when they were buying books on web design. Stahl yeah, but what youre hanging around at a book store . Parscale yeah, a borders. Stahl youre hanging around at borders, and say can you hire me . Parscale yeah stahl comeon. Parscale yeah. Stahl so how did you get involved with the trump people . Parscale i was sitting at ihop and i got an email. I was eating a ham and cheese omelet. I was. I get an email and i open it up and it says this is kathy k. From the trump org can you please call me . Thats it stahl out of nowhere . Parscale out of nowhere. Stahl six years ago she was looking for someone to design a website for a trump real estate project. Parscale bid lowest, got the job, and soon many more followed websites for erics foundation, melanias skincare line, the familys wineries. Then, in early 2015, came another lifechanging email parscale it said donald trump is thinking about running for president. We need a website in two days. So i wrote back, i said, yeah, ill do it for 1,500. Stahl 1,500 . Parscale yeah. And by the end, it was 94 million. Stahl 94 million is what his company was paid, much of it was spent on things like buying ads. Parscale learned very fast on the job, with the help of the Republican National<\/a> committee. They had amassed a giant database to identify the issues people cared about, and predict how nearly 200 million americans would vote. One reason parscale thinks President Trump<\/a> won is because of an issue the r. N. C. Database honed in on that he says the Clinton Campaign<\/a> missed infrastructure. Parscale infrastructure. It was voters in the rust belt that cared about their roads being rebuilt, their highways, their bridges. They felt like the world was crumbling. So i started making ads that would show the bridge crumbling. You know, thats microtargeting them. Because i can find the 1,500 people in one town that care about infrastructure. Now, that might be a voter that normally votes democrat. Stahl while he tried to persuade democrats to vote for mr. Trump, the campaign was accused, in a businessweek article, of trying to suppress the vote of idealistic white liberals, young women and african americans, a charge he denies. Did you micro target by race . Not at all. Stahl never . Parscale nope. Stahl did you post hateful images . Parscale i dont believe so. Stahl the candidate trump was never shy about pushing buttons, about pushing prejudices. He used what most people would consider offensive language sometimes. Parscale i dont think the math said that most people saw it as offensive. I think a small group of people saw it as offensive, who have a lot of power. Stahl but you did mirror him . Parscale we mirrored certain things that he would say, mainly things he said in rallies. Stahl many of the messages he sent out were whats known as dark ads. Theyre called dark because theyre microtargeted to individual users who are the only ones who see them. Unless they choose to share them, they disappear. Can you say anything you want in those dark ads . Theyre really not transparent . Parscale no, because if i said something crazy in those, they would share a million times, it would be all over. Stahl so if you said something that appealed to racists . Parscale oh, it would be everywhere. Stahl but some dark ads flew under the radar, like ones sent out, we now know, by the russians in their attempt to influence our election. These were separate from the posts the russians reportedly sent of fake news stories that made clinton look bad. The ads, on divisive issues, were spread using facebook tools similar to the ones parscale and the Clinton Campaign<\/a> used. Facebook has admitted that the russians spent 100,000, at least 100,000, on ads to influence the u. S. Campaign. Does that bother you . Parscale yeah, i would not want a foreign entity to meddle in our election; you know, a government. Yeah, i mean, i wouldnt want that; im american. Stahl but the question is did the Trump Campaign<\/a> collude with the russians, and as the digital director, was parscale involved . Parscale i think its a joke. Like, at least for my part in it. Stahl very few people think its a joke. Parscale i think its a joke when they involve myself. Because i know my own activities, and i know the activities of this campaign. I was there. Its just a farce. Stahl its a farce that you colluded with the russians . Parscale yeah. Its just a joke. Stahl what about what happened on twitter . Which was flooded with protrump tweets generated by robots, or bots. Did you have a hand in generating these bots parscale i had nothing to do with bots. I dont think bots work. Stahl you were called the king of the bots. Parscale i know. Its ridiculous. Its just the craziest thing ever. No one on our team ever sat down with me and said, brad, we should make bots. Stahl but if if you see that there are hundreds of thousands of bots floating around with protrump messages, somebody generated it. Where would it come from . Parscale i would imagine there were people, everyday people in america, who thought they were trying to help. I dont know. Stahl if the bots came from the russians, would you know . Parscale nah. Stahl do you think it might have . Parscale no idea. Stahl could it have . Parscale could be from anybody in the world. Stahl the House Intelligence Committee<\/a> looking into the russian meddling has contacted parscale and hes agreed to talk to them. I understand that part of these investigations that are going on is to understand how the russians knew where to target their campaigns, their messages. They seemed to know specifically where to go that were places that helped trump. Parscale yeah. First of all, i its not very hard to figure out. Pennsylvania, ohio, you know. I mean, the same i think weve had the same swing states for decades. Stahl parscale told us the russian plotline is pushed by liberals who think they lost because he cheated. The irony, he says, is that it wasnt a foreign entity helping the campaign, but leftleaning American Companies<\/a> like twitter, google, and above all facebook. Parscale these social platforms are all invented by very liberal people on the west and east coast, and we figure out how to use it to push conservative values. I dont think they ever thought that would happen. I would say the number one thing that people come up to me is, like, i just never thought republicans would be the ones to figure out how to use all this. Stahl so a liberal invents all this stuff and a conservative in the middlewest figures out how to use it. Parscale and i think we used it better than anyone ever had in history. Stahl last month, facebook c. E. O. Mark zuckerberg announced plans to make political ads on the site more transparent. As for Brad Parscale<\/a>, hes already working on President Trump<\/a>s 2020 reelection campaign. What happened when Brad Parscale<\/a> predicted a Trump Victory<\/a> to tv news organizations. Go to 60 minutes overtime. Com sponsored by 789. Julie is living with metastatic Breast Cancer<\/a>, which is Breast Cancer<\/a> that has spread to other parts of her body. Shes also taking prescription ibrance with an aromatase inhibitor, which is for postmenopausal women with hormone receptor positive her2 metastatic Breast Cancer<\/a> as the first hormonal based therapy. Ibrance plus letrozole was significantly more effective at delaying disease progression versus letrozole. And ibrance plus letrozole shrunk tumors in over half of these patients. Patients taking ibrance can develop low white blood cell counts, which may cause serious infections that can lead to death. 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Introducing the easy to use, energy saving, adjustable from everywhere, easy on the wallet and the eyes, nest thermostat e. E is for everyone. Cooper if youve eaten out in the past couple of decades, chances are a restaurateur named danny meyer has had a big impact on how your meal went. Since he opened his first restaurant in 1985, the innovations in food, service and hospitality hes pioneered have been so widely copied theyve changed the way america dines out. Danny meyer now runs 15 restaurants, and shake shack, the burger joint he opened in 2004, has become a global, billiondollar chain. But in his most daring innovation to date, danny meyer is eliminating tipping in his restaurants, a move, which if successful, may radically alter the way restaurants do business. Thousands of people line up every day to eat danny meyers food. Here at citi field, the home of the new york mets, some fans come early just to get a taste of shake shack. When we were there, the wait was almost an hour long. Have you been to your seat yet . Or you just came straight here no, no, no. We came straight in. Cooper to to beat the line . You have to. Its the only way you get a burger. Cooper is it worth it . Its very good. Cooper really . Yeah. Would you like one . Cooper danny meyer says shake shack burgers taste so good because he makes them with the same high Quality Ingredients<\/a> he uses in his expensive restaurants. But that still doesnt explain why people are willing to stand in those long lines. Its burgers and its fries. And its shakes. You havent reinvented the wheel here. Danny meyer we are as sometimes as mystified as anybody as to what the magic of shake shack is. I think we know that this is finecausal. This is a new way of dining cooper finecausal. Meyer finecausal, which is marrying together the ethos and taste level of fine dining with the fast food experience. Cooper so you dont call it fast food. Meyer when did you ever go to shake shack and find the experience to be fast . This was such a historic, beautiful park. Cooper we went with danny meyer to new yorks city Madison Square<\/a> park, where he created the first shake shack in 2004. The reason i havent had a burger before from shake shack is because of the line. Meyer instead of simply asking yourself, is the burger so good that you would choose to wait in line . I think the question is, what else are they getting out of the experience, and i think what fast food hijacked was the notion that people actually want to be with people. Their whole promise, was basically, were going to get you out of here so quickly youll never have to see a person. In fact, were even going to give you drivethrough lines so you never have to get out of your car. And were kind of doing the opposite of that. Cooper im going to get a cheeseburger, a shack burger . Shack burger. Meyer shack burger. Cooper shack burger, sorry. And a coffee milkshake and fries. Theres something about the combination of the bun and the burger. Meyer so if you think about it, a hamburger is basically two things. Its the bun and the meat. And whats great about this bun is that it doesnt fight you as youre eating it. It absorbs juices. Cooper it doesnt fight you . Meyer it doesnt fight your teeth. I think its a mistake if the bun is too big and too hard. Cooper his attention to detail has made meyer a leader in fast casual dining, or what he calls fine casual. Although not the largest, it is the Fastest Growing<\/a> sector of the Restaurant Business<\/a>. Meyer believes many Consumers Want<\/a> good food delivered in less time and at less cost than at a full service restaurant. Meyer and i think what fine casual is doing is if youre willing to give up waiters and waitresses and bartenders and reservations and table cloths and flowers, were going to s were going to give you about 80 of the quality that you would have gotten in a fine dining restaurant. Were going to save you about 80 of the money youd spend in a fine dining restaurant. And were going to save you about 60 of the time. Cooper fine dining is how meyer started in the Restaurant Business<\/a> more than 30 years ago. He opened his first restaurant, union square cafe, in 1985 in what was then a seedy neighborhood in lower manhattan. Back then, people dined out less frequently, and expensive restaurants were often formal, and intimidating. Danny meyer had a different vision. Meyer i said, lets create a restaurant where you can feel great if youre dining alone. So we created a bar for dining at a time when you never got threestar food at a bar in new york city. That was the domain of coffee shops. I wanted to go to a restaurant where i could drink great wines by the glass, so i was just looking to break as many rules as i possibly could. But ultimately to create a restaurant that at the age of 27 would have been my favorite restaurant, if only it it had existed. Cooper meyer has been fascinated with food since he was a child. He grew up in st. Louis, the son of an entrepreneur and an art gallery owner who loved entertaining and cooking. Do you think about food all the time . Meyer constantly. Cooper have you always . Meyer i think i have, for whatever reason, since i was a little kid. Id go to the st. Louis cardinal baseball games and i was the guy that would get the whole hot dog, like everybody did. But id go to the relish station and id put a little ketchup on this bite, a little mustard on this bite, a little onion here, a Little Pickle<\/a> relish here to see which i liked better. Cooper i, i dont know how to ask this. But, i mean, were you a chubby kid, if you were eating all the time . Meyer i actually was a chubby kid by the time i got to be 12 years old, 12, 13, 14. And thats kind of how i always felt thereafter. And so it, it gives me great pleasure that today i can kind of eat as much as i want because i know how to exercise. And i know how to balance it out. But it also probably put me in a position where i love seeing other people eat. Welcome here, i hope youve enjoyed your lunch. Cooper today, meyers company, Union Square Hospitality<\/a> group. Cheers. Cooper . Oversees 15 different restaurants, all but one in new york. They operate upscale eateries, casual bistros, a cocktail lounge, and a neighborhood bakery. Meyer how olds your baby . Cooper what they all have in common is danny meyers philosophy of hospitality, which he pioneered but has since become a standard for the industry. Meyer tell me if thats the best Chocolate Chip Cookie<\/a> you ever had. Hospitality basically says that the most important business principle at work, way beyond that the food taste great, and by the way, if the food doesnt taste great youre never coming back here, but if the food tastes great, that alone doesnt not assure that you will come back here. So what hospitality does is it adds the way we made you feel, to how good the food tasted. Cooper so the experience of dining out for you is th the most important thing . Meyer i think the experience of how you are made to feel is the most important thing. Good morning. Welcome. Cooper the key, he says, is to hire people who are intuitive and empathetic. He has more than 2,000 employees, and he trains them to pick up on the customers cues. Meyer everyone on earth is Walking Around<\/a> life wearing an invisible sign that says, make me feel important. And your job is to understand the size of the font of this invisible sign and how brightly its lit. So make me feel important by leaving me alone. Make me feel important by letting me tell you everything i know about food. So its our job to read that sign and to deliver the experience that that person needs. Cooper this is the reservation system. Scott reinhardt yes. Meyer are there any folks here that im supposed to be saying hello to today . Reinhardt we have a regular right here. Cooper in the Restaurant Business<\/a> Profit Margins<\/a> are razor thin and repeat customers are critical. Meyer thanks for being here today. Nice to see you. Cooper meyer has made an art of making his customers feel welcome, tracking their likes and dislikes. I ive also heard you say that you you always identify the boss at the table. I didnt realize there was a boss at each table. But how do you do that . Meyer well there theres no question in my mind that at every single table theres somebody whos got the biggest agenda. If its two people doing business, theres someone whos trying to sell something to somebody else. And i think that if you can figure that out early on in the meal, and understand what is it going to take for the boss to leave happy, it could be make sure that someone else gets to pick the wine. You just got to pick up on those cues. Cooper meyers most controversial innovation is also his riskiest. He is trying to eliminate tipping to combat pay inequities between servers, whose tips have gone up as menu prices have increased, and those who work in the kitchen, who under most state laws cant share in gratuities. So the cooks, dishwashers, they dont get any part of the tip . Meyer they dont get any of it. And what i noticed after being a restaurateur for 30 years is that the growing disparity between what you can make in the dining room where tipping exists, and what you can make in the kitchen had the disparity had grown by 300 . Cooper meyer has so far eliminated tipping in nine of his restaurants. Hes increased the base pay of both servers and kitchen staff and in some restaurants gives waiters a share of the weekly revenue. He has raised menu prices significantly, on average, nearly 25 . But when the bill comes, theres no line for leaving a tip. You call it hospitality included. Wha why . You dont you dont say, no tipping. Meyer so by saying, hospitality included, its basically saying, you see that price that it costs to get the chicken . That includes everything. That includes not only the guy that bought the chicken and the guy that cooked the chicken, but it also includes the person who served it to you and how they made you feel. Cooper so for the customer, in the end, is the bill the same . Meyer the bill, by the time you get your bill, whatever shock you did or didnt feel when you saw the menu prices should completely dissipate, because you should say, thats exactly what it would have been if they hadnt had this new system. Cooper plus at the end of the meal, you dont have to deal with the hassle of figuring out what to tip. Meyer thats absolutely true and lets face it, the end of the meal tends to be when people have had more wine than the beginning of the meal, and sometimes people make honest mistakes. Cooper theres not a lot of restaurants though who are following your lead. Meyer thats absolutely true, and it kind of reminds me of in 1990, when i decided to eliminate smoking at union square cafe. Cooper that was long before the law actually meyer it was 12 years before cooper ended it. Meyer it became law. And so for me, its almost immaterial whos doing it besides us. What matters is that that were doing it, it could be that were slightly ahead of our time. But were in it to win this thing. Hi. Audrey Heffernan Meyer<\/a> how are you . Nice to see you. Cooper in december, meyer reopened his first Restaurant Union<\/a> square cafe, in a new location. Its another notipping restaurant. Meyer this pinch point here is the issue. Cooper minutes before the first customers arrived, meyer was still making final adjustments. Meyer one more four top and then a six top there. Cooper determined to deliver a Dining Experience<\/a> that would keep them coming back for more. Meyer yay. My mind doesnt shut up. And im constantly thinking about, how could we do this better . How could we make this better . I dont want to ever open a restaurant that if it closed people just wouldnt care. Cooper i will say i mean, its been now 24 hours since i had my first burger at shake shack and a coffee milkshake. I have been thinking about it more than i have thought about food in a long time. Meyer so all you need to know about me after all these questions is that nothing in the last 24 hours makes me happier than hearing what you just said. Cooper last week, shake shack announced that it will test a new concept with its latest restaurant opening in new york city this month. There will be nobody taking orders or cash. Instead, customers will order and pay at touchscreen kiosks or from the shake shack mobile app. This cbs sports up with date is brought to you by ford. Score from the nfl. Pittsburgh falls as roethlisberger throws a career five picks. The chargers get their first win, the giants fall to 0and5 and lose beckham to a fractured ankle. Philadelphia moves to 4and1. Adam vin teari game winning throw sinks the niners, for more sports news go to cbs sports news. Com. Lets go mom slow down for the ones who keep pushing. Always unstoppable. Psoriatic arthritis tries to get in my way . Watch me. Ive tried lots of things for my joint pain. Now . Watch me. Think id give up showing these guys how its done . Please. Real people with active Psoriatic Arthritis<\/a> are changing the way they fight it. Theyre moving forward with cosentyx\u00ae. Its a different kind of targeted biologic. Its proven to help people find less joint pain and clearer skin. 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If we remember unicef in our will, well be the generation who left a better world for children. Visit uniceflegacy. Org. Pelley 50 seasons of 60 minutes this week, from season one, the eighth of october, 1968 a tuesday. Mike wallace, on our second broadcast, interviewed republican president ial candidate richard nixon. Mike wallace theres been so much talk in recent years of style and of charisma. No one suggests that either you or your opponent, hubert humphrey, have a good deal of it. Have you given no thought to this aspect of campaigning and of leading . Richard nixon well, when style and charisma connotes the idea of contriving, of public relations, i dont buy it at all. Let me make this one point, some some public men are destined to be loved and other public men are destined to be disliked, but the most important thing about a public man is not whether hes loved or disliked, but whether hes respected. And i hope to restore respect to the presidency at all levels pelley less than six years later, richard nixon, facing impeachment, resigned from office. Im scott pelley. Well be back next week with another edition of 60 minutes. Raz, where are you . Guys. Im trapped, my boss wants me here. We are not leaving without you. Just go downstairs now. Rapunzel . look for my chr. That was fun. Wait till you see where were going. Introducing an allnew crossover. Toyota chr. Toyota. Lets go places. I had purpose and i loved it. You never told me you were a hero. You are my hammer out there. Dont let these young guys see you fold. Im only human i make mistakes get down im only human its all it takes dont put the blame on me thank you for looking after my son. Were brothers. We look after each other. Thank you for your service. Rated r. Dont put the blame on me were on a mission to show drip coffee drinkers, its time to wake up to keurig. Wakey wakey rise and shine oh my gosh how are you . Well watch this. I pop that in there. Press brew. Thats it. Look how much coffees in here . Fresh coffee. So rich. I love it. Thats why you should be a keurig man fullbodied. Are you sure youre describing the coffee and not me . Do you wear this every day . Everyday. Id never take it off. Are you ready to say goodbye to it . Go go ta da a terrarium. Thats it. We brewed the love, right guys . all yes. We brewed the love, right guys . You were borne to travel. Borne to rock. Borne to piggyback. And you dont want anything stopping you from doing what you love. Borne to piggyback. Only airborne plus betaimmune booster is made with a crafted blend of vitamins and minerals, plus an added ingredient proven to boost your natural defenses. Keep doing what you were borne to do. Airborne plus beta immune booster. Hi, im jeffrey tanner. Welcome to sophe. We all know the internet changed the world. The only question is into what . It can be a platform to bring us together or to tear us apart. I know, because i spent my life trying to turn it into something that would connect us all. Then. I love you, dad. My daughter was murdered. Nothing else mattered anymore. Everyone was sure they knew who did it the police, my exwife but i was convinced the wrong man had been convicted and the real killer was still out there. So together with my team, i built sophe, a crowdsource crime solving platform powered by the smartest, most diverse, independent collection of detectives on the planet you. Lets get to work. Previously on wisdom of the crowd. Alex you were a good dad. Please, just let this be over. Tanner detective cavanaugh. Thank you for coming. 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