Share on In the last few years, wealth management has undergone a digital transformation, with the advent of tech-led personalised financial planning platforms. Kuvera, founded in 2016 by Gaurav Rastogi, Neelabh Sanyal and Mayank Sharma, is one such robo advisory platform for personal financial planning and investing that wants consumers to be their own wealth managers. Starting out as a mutual fund platform, it has evolved into a personal finance solution company. It has now become one of India’s first commission-free investing platforms for individuals, competing against the likes of Paytm Money, Zerodha, ETMoney and several others. Kuvera uses technology to steer users towards taking action based on their specific financial goals. Customers can enter their personal details, set up financial goals such as tax-saving to house-buying, for retirement or children’s education, among others. The platform uses artificial intelligence algorithms to assess the customer’s profiles and risk appetite, and recommend suitable financial products based on their goals.