Decisions The Hungarian Intellectual Property Office (HIPO) rejected the application, holding that it was descriptive. It referred to the European Court of Justice's (ECJ's) Biomild judgment (C-265/00), which held that word combinations which comprise the juxtaposition of several non-distinctive elements remain descriptive and cannot be considered unusual. The applicant requested a review by the Metropolitan Tribunal, which was rejected. The tribunal agreed with the HIPO in respect of the lack of distinctiveness of the word combination for which the applicant had applied. Moreover, it held that the evidence that the applicant had filed was irrelevant in respect of distinctiveness. It did not prove acquired distinctiveness (ie, intensive use extended in time and space).