Dude ranching, one of the valleyâs first industries after the fur trading era, is in jeopardy due to a state tax code that fails to recognize its value. For well over a century Jackson Hole has been a destination for guests from around the world. In the early days most visitors came in search of a Western ranch experience. Over a dozen valley dude ranches welcomed city folks to ranch chores, saddling and riding horses, hunting and fishing, and sleeping in rustic cabins. This heritage continues today through a few remaining local ranches, which operate seasonally and provide a more modern range of experiences and activities. But the tradition of extending hospitality and a Western vacation is diminishing by the year, as guest ranches across the West continue to be purchased by wealthy investors and closed to the public.