Bettina Mumenthaler, head of convention bureau UK/Ireland at the Switzerland Convention & Incentives Bureau (SCIB), asks us to stop for a minute and think of an industry friend who might deserve a sweet thought and small token of appreciation: On a warm sunny day after a week of more hopeful news for our beloved industry, it seems to be the right time to launch our Spread Swiss Happiness campaign. After a tough year that has taken a lot from us all, it’s time to spread some happiness and kindness in our industry, to remind us just how strong we’ve all been. That’s exactly why Joel Schopfer and I have 50 ‘sweet Swiss surprises’ ready to send out to anywhere in the UK or Ireland, to anyone you think deserves it the most.