Lewiston forging ahead with branding campaign after mixed re

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A new logo and brand rollout in Lewiston led to some passionate responses online, but city officials say the marketing campaign is much larger than a logo, and is long overdue.
City of Lewiston
LEWISTON — A new logo and brand rollout in Lewiston last week led to some passionate responses online, but city officials say the marketing campaign is much larger than a single logo, and is long overdue.
Despite an initial mixed reaction from the public — mostly centered on the new honeycomb-shaped logo — city officials said this week that they are confident that the overall branding campaign will yield positive results.

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