Lexus unveils its Guest Experience Centre in Hyderabad By Nihad Amani| Updated: 14th December 2020 6:42 am IST Hyderabad: Lexus India announced the launch of its new Guest Experience Centre (GEC) in Hyderabad, making this the fourth Lexus landmark in India. Post its successful launches in New Delhi, Mumbai and Bengaluru, Lexus is all set to further strengthen its footprint in the Southern market. Situated in the luxe greenery of Jubilee Hills, Hyderabad and spanning over 7,000 square feet, the Guest Experience Centre is a space where design and technology coalesce with sustainability and luxury. Lexus Hyderabad combines the Japanese philosophy of Omotenashi with the Indian spirit of ‘Athithi Devo Bhava’ which takes guests on a journey of the senses. The exterior of the GEC is inspired by the flowing lines of Lexus’ signature spindle grill and the ‘L’ finesse design language is subtly incorporated into different aspects of the architecture.