LG's 'bromance' with Apple intact Posted : 2021-06-27 15:55 Updated : 2021-06-27 17:41 This illustration shows the LG and Magna joint venture with logos of each company, Sunday. Courtesy of LG Electronics Talks are still underway between LG-Magna venture and Apple By Kim Yoo-chul In business, chief competitors are basically frenemies, as seen in the complicated Samsung-Apple partnership. Samsung needs Apple as the iPhone designer orders lots of components, while Apple also needs Samsung as it can reliably produce lots of semiconductors for its gadgets. Unlike the high-profile Samsung-Apple partnership, LG is seeking a "next-level" partnership with Apple, from a mere supplier-client partnership to a substantial client-client partnership, amid the South Korean company's ongoing shift towards electronic vehicle supply chain-focused business-to-business (B2B) segment.