Lifting the layers of Australia's News Media Bargaining Code Aayush Soni, Communications Lead, Koan Advisory Group, suggests that the NMBC, as it stands today, gives an unfair advantage to news media outlets over digital platforms and should be amended April 29, 2021 Aayush Soni As expected, Australiaâs News Media Bargaining Code (NMBC), which aims to correct the imbalance of bargaining power between media organisations and digital platforms, has generated a heated debate. In a nutshell, the Code makes it mandatory for platforms like Facebook to pay news media companies for publishing their content. Once passed, it won support from some of the most influential news outlets, including