Lina Korea names new CEO Posted : 2020-12-31 13:31 By Lee Min-hyung Lina Korea CEO Cho Jee-eunLina Korea's new CEO Cho Jee-eun took office on Thursday as the leader of the Korean unit of the U.S.-based life insurer. Cho served as the former chief operating officer of the company before taking up the post by succeeding Benjamin Hong who led the firm for a decade. "Cho has been recognized for her strong communication skills and leadership, and Lina's U.S. headquarters identified her as the most qualified person for the position at a time when Korea's insurance industry is faced with mounting challenges," an official from the company said.