Liqueurs’ at-home renaissance Sponsored Content Amidst the golden era of the at-home mixologist, consumers are thirsty for two things: creativity and more liqueurs. Popular choice: Disaronno Unable to spend money on travel, in-person experiences, or cocktail bars, consumers have turned their enthusiasm for cocktails like the Espresso Martini (one of the top trending cocktails in the world) or the White Russian (one of the top five most-searched cocktails online) into motivation to learn the language of liqueurs and create simple cocktails at home. The at-home cocktail boom has led to impressive growth for liqueurs. Made with various ingredients such as herbs, spices, fruit, flowers, nuts and cream, liqueurs can be enjoyed neat or used to add flavour and texture in cocktail builds. According to Nielsen data for the 52 weeks ending 14 November 2020, total off-premise sales for the cordials category — which includes liqueurs — increased 24% year over year. As the essential building block for classic cocktails and key to developing new recipes, this boom has also witnessed the emergence of exciting innovation in the liqueur category.