Little Black Door launches app on iOS/Android allowing women

Little Black Door launches app on iOS/Android allowing women to share wardrobes, online and off – TechCrunch


Little Black Door launches app on iOS/Android allowing women to share wardrobes, online and off
Our relationship with fashion has changed, not just because of the pandemic. Months in lockdown means people are probably more aware of their fashion purchases and how they consume, given its been such a long time without socialising. But the oft-talked about ‘Clueless wardrobe’ which would allow women to both see into their collections, as well as share and potentially borrow from friends, has yet to go mainstream. Now a UK startup aims to change this.
The app allows women to share the content of their wardrobes, in an Instagram-like manner by creating collections (“Lookbooks”), as well as curating their private wardrobe for their own use, with a focus on premium and luxury fashion. Women, says LBD, can “see, style and share”, as well as borrow clothes offline, and resell them.

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