An eyewitness reports that West Midlands Ambulance Service are also at the scene He said: "Six fire crews, five police vehicles, two ambulances and an incident manager from West Midlands Ambulance service are here." 12:00 Furlong Lane blocked due to the blaze Traffic monitoring company Inrix reports: "Furlong Lane in both directions blocked due to fire between Newport Lane and Lower Hadderidge. "Congestion to the B5051 Newcastle Street as traffic use alternative routes." 11:59 Statement from Chief Inspector John Owen Staffordshire Police Chief Inspector John Owen said: "We are currently in attendance at a fire in Furlong Lane, Burslem with our colleagues from Staffordshire Fire and Rescue Service.