In response, Loft said "ongoing business challenges" had impacted the brand's plus-size collection. "We sincerely apologize for any disappointment," Loft tweeted. The brand said that future clothing would range from size 00 to size 18, or from XXS to XXL. Loft introduced its plus-size collection, which ranged from sizes 16 to 26, in 2018. Several Twitter users expressed their disappointment with the company's decision, and highlighted the fact that a majority of the US market wears plus-size clothing. Twitter user Jessica Hill wrote: "A majority of my wardrobe is Loft plus size, and I recommended many women (plus AND standard size) to your brand as a result of your inclusivity. What a disappointment. You should rethink this while there's still a brand to save."