Why you need the £12.99 powder foundation that's going viral on TikTok Forget feta and add L'Oréal's Infallible Fresh Wear to your basket instead Mar 3, 2021 In case you weren't aware, feta cheese isn't the only thing currently going viral on TikTok. Yes, we've all tried that tomatoey pasta goodness by now, but have you tried the latest drugstore makeup product that everyone is going wild for? L'Oréal's Infallible 24Hr Fresh Wear Powder Foundation is currently having it's own moment in the spotlight, after users discovered just how damn flawless it leaves your skin. No brushes, primers, or beauty filters are used either. In fact the powder seems to work best when applied with the sponge it comes with.