LotLinx Continues Innovation With Addition of Marketing Executive Melanie Borden Accomplished executive with a history of strengthening brands' marketing strategies joins the automotive technology company's leadership team. News provided by Share this article Share this article PETERBOROUGH, N.H., April 6, 2021 /PRNewswire/ -- LotLinx, the automotive industry's leading inventory marketing technology company, announced today that veteran marketing executive Melanie Borden has joined the company as the Vice President of Marketing. (PRNewsfoto/LotLinx) Borden has worked in several different settings in the automotive industry, from public tech companies to private startups, and most recently came from a retail automotive group based in the Greater New York City area. Borden joins LotLinx with a deep understanding of the industry and a proven track record of increasing profitability and exceeding business goals.