“We’ve done some things very, very well over the years but we haven’t been able to turn that into a sustainable business,” said Matt Windle, MD, Lotus Cars during a global virtual conference. “What we need to do is find a blend of what we know we do well. That will lead to broader appeal amongst a global audience that will lead to more volume and profit which in turn leads to more commercial success. The company – which introduced iconic models including the Elise, Elan and Evora – will produce one more ICE vehicle before switching to electric powertrains.