Louis Vuitton Partners with Cartier, Prada to Fight Counterfeit Products with Aura Blockchain Consortium 4 hours ago by Ibukun Ogundare · 3 min read Photo: Unsplash Aura Blockchain Consortium is secured by Microsoft Corp and ConsenSys technology. Luxurious brands Louis Vuitton, Cartier, Prada, have come together to fight counterfeit goods, using the first global luxury blockchain Aura. The companies have been facing challenges with traceability, authenticity, and sustainability. The companies are coming together to tackle forged goods with a blockchain-based seal of authenticity. Louis Vuitton and Others to Work with Aura Blockchain Louis Vuitton’s parent company LVMH announced the partnership with the two other luxurious companies on the 20th of April. In the announcement, the company unveiled the Aura Blockchain Consortium. The Aura Blockchain Consortium helps customers to access proof of authenticity of luxury goods like Louis Vuitton products.