Lucid Group acquires US-based strategic brand consultants DiD Lucid Group has acquired the US-based strategic brand consultants, DiD. This union will strengthen Lucid Group’s existing presence in the US and its ability to provide a compelling strategic, creative and digital offering globally. It is a large step forward for Lucid to advance its mission to improve global health outcomes by building an integrated suite of industry-leading capabilities to better address complex healthcare challenges. Founded in 2007, Lucid Group is a strategic healthcare communications company committed to advancing patient health outcomes. Lucid Group’s pioneering approaches to communication have received industry-wide recognition and have consistently led to market-leading growth. In recent years, Lucid Group has evolved its offering through the successful acquisitions of Bluedog, a digital and creative consultancy, and HealthCare21, a specialised medical communications team. This acquisition will augment the group to become a 400+ people-strong company.