Luxury Institute's 7 Unconventional Luxury Trends for the Roaring 2020s News provided by Share this article Share this article NEW YORK, Jan. 28, 2021 /PRNewswire/ -- If you thought 2020 was a massive challenge, get ready for the balance of the decade. Yes, 2020 was a grind, full of visible and invisible threats. It forced the hyper-acceleration of previously emerging trends such as work-from-home, virtual everything, optimizing business travel, and surging e-commerce. It was also a year to underscore humanity and inspire creativity as an individual, and as a brand, in order to thrive post-2020. The balance of the decade will bring many challenges but even more opportunities for innovation. While COVID-19 accelerated and created key trends, it is a mistake to explore emerging trends through a 2020 pandemic lens. The risk is that brands will continue to play defense rather than offense. Brands must look at emerging opportunities with fresh eyes to determine how to remain relevant and viable by creating new massive value for clients, employees, constituents, and society at large in 2021 and beyond.