Customer Lifetime Value News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Businesses are constantly seeking ways to optimise their digital marketing efforts and maximise return on investment (ROI). To this end they often look at short term indicators and try and maximise those, efforts which, if successful, produce short term gains. However one powerful strategy which is often overlooked is utilising customer lifetime value (CLV) in Google Ads campaigns. By incorporating CLV into your ecommerce Google Ads strategy you can make data-driven decisions which attract high-value customers, increase customer loyalty and ultimately boost your bottom line.

Zlade offers quality shaving products at 50 percent lesser price than its competitors. The startup is recognised by the Government of India and is part of the Startup India programme.

Rowland Okondor works in fintech, designing financial products for Africa. Here's how he thinks mobile money agents can be a game-changer.

Customer analytics is the analysis of customer data and behavior, monitoring dynamics, and developing solutions based on the results obtained.

M&C Saatchi Group South Africa proudly announces the strategic expansion of its capabilities through Black&White, headed up by Kathryn McKay and Jane Smit, that will specialise in one-to-one marketing, including B2C, B2B, CRM and Loyalty...