Luxury Marketing Update: How the Richest People Across the Globe Compare by Location Posted on February 26, 2021 by Rumble Romagnoli With ultra-high-net-worth-individuals (UHNWIs) already being a very niche group, it can be easy for marketers to pigeonhole them. However, in reality, each UHNWI is just that – an individual. One way of digging down deeper and understanding this audience on a more granular level is to divide the world’s wealthiest by location, and so this article will focus on the differences between the richest people in America and richest people in Europe. Here, we’ll look at the wealthiest individuals across both places and where their money comes from, assessing their changing spending habits, where they live and where they’re moving to.