Madison LeCroy’s net worth explored: IG and age of Southern Charm star! Southern Charm. Let’s get to know the blonde bombshell a little more! Madison is a Southern Charm fan favourite. Prior to joining the show, she worked hard in the beauty field, establishing herself locally as the go-to girl for hair and makeup. Now, she’s a CEO! Southern Charm has been airing for over seven years now with season 1 kicking off in 2014. While many of the cast members have appeared on the show since its emergence, such as Craig Conover and Shep Rose, Madison is relatively new to the series.